Organizations rarely fall apart all at once. They unravel in the margins - where a missed follow up, a dropped courtesy, or a dropped standard quietly chips away at performance, culture, and trust.

Why We Paint Rocks is a field guide for leaders who know the small stuff isn’t small. Rooted in the themes of process, stewardship, hospitality, and discipline, this book delivers practical, hard-won lessons drawn from combat-tested commands and high-performing teams.

Whether you’re a seasoned executive or just starting to lead, this book helps you cut through complexity and focus on what actually works.

Why We Paint Rocks officially launches on August 2nd, and that’s the date we’re proudly celebrating and marketing.

However, as a thank-you to those who visit the site early and support the journey, the book is now available for purchase ahead of the official release.

Purchase the Book