Organizations rarely fall apart all at once. They unravel in the margins - where a missed follow up, a dropped courtesy, or a dropped standard quietly chips away at performance, culture, and trust.

Why We Paint Rocks is a field guide for leaders who know the small stuff isn’t small. Rooted in the themes of process, stewardship, hospitality, and discipline, this book delivers practical, hard-won lessons drawn from combat-tested commands and high-performing teams.

Whether you’re a seasoned executive or just starting to lead, this book helps you cut through complexity and focus on what actually works.